Develop a new concept for a lottery drawing which is aimed at converting incidental lottery players to monthly subscribers each year. As explained to us by the Staatsloterij this is a growing issue since incidental players are not likely to stay subscribed resulting in a loss of potential costumers.

Our concept “Heel Holland wint!” makes lottery playing more interactive and fun. By dividing the prize money into the 12 dutch provinces the chances of winning increases. Next to that we also created a grand prize which for the province that has sold the most tickets.